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Moisturize first
Fragrance tends to last longer on hydrated skin. An unscented lotion works well.
Apply to pulse points
Wrists, neck and inner elbows are warm spots that help fragrance develop.
Don't rub your wrists
Rubbing doesn't 'crush' molecules as myth says, but it can speed up evaporation of the top notes.
Spray clothing carefully
Fabric often holds scent longer, but test first, since some fragrances can stain delicate fabric.
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